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What you'll find: - Ratiommair rhums about the local depoo - A sample cause sentence highlighting this site's USP - A clear call-to-action - Hotkeys and phrases that help increase ranked ads on Google Ads - Internal links to other related pages on your website In this example, we've gone for a combination of title and description. The aim here is to provide a headline that contains the search term as well as one or two related phrases that'll catch the attention of someone searching for that term, along with a description that gives a bit more detail about what they'll find on your site. But overall, any of these options can work well - when you're choosing your meta tags, think about what will convince people to click through to your site from search engine results pages (SERPs), then try and write something that matches that style. You might find it useful to Google some related terms to see how your competitors' meta tags compare to yours. Don't forget that meta descriptions don't actually impact how your site ranks in Google's search results - they're simply one of the factors that can influence whether someone clicks through to your site or not. So make sure you spend time researching what will work best for your target audience and writing compelling meta tags that'll encourage people to visit your site. While it's always best to create unique meta tags for each page on your website, there are some occasions where it can make sense to have similar or even identical ones across multiple pages. For example, if you have a lot of product pages that are all very similar, it might be worth creating one or two meta tag templates that you can adapt slightly for each page. Just remember that any duplicate content (including meta tags) on your website should have a canonical tag added to indicate which version is the original one, otherwise Google may choose not to index it at all. Otherwise, if you're looking for more tips on optimizing your website's metadata , including titles and meta descriptions, check out this blog post from Moz . Are there any other aspects of SEO that you'd like help with? We'd be happy to share our knowledge and expertise with you! Just let us know what you'd like to find out more about... Identifying Your Target Audience If you're struggling to identify your target audience, here are some useful questions to ask yourself: Who do you want to buy my product or service? What are their interests and hobbies? Where do they live and work? How old are they? What is their gender? Are they married or single? Do they have children? What level of education do they have? How much money do they earn? What kind of job do they have? What are their goals and aspirations? When you've answered these questions, try creating a profile for your ideal customer. For example: Name: Sarah Age: 28 Gender: Female Occupation: Marketing Assistant Income: £25,000 - £30,000 per year Interests: Reading, travel, fitness Goals: Progress in her career, save for a deposit on a house This will give you a much clearer idea of who you're targeting with your marketing efforts and how best to reach them effectively. Once you've identified your target audience, it's time to start thinking about where they hang out online. Which social media platforms do they use? What kind of content do they engage with? Are there any specific websites or forums that they frequent? All of this information will help you create an effective SEO strategy that reaches your target audience where they're already spending time online. Analyzing Your Competition In order to achieve high rankings for your chosen keywords, it's important to understand what you're up against from a competition perspective. Start by identifying your main competitors - these are likely to be businesses that offer similar products or services to yours and target the same audience as you do. Once you've identified these competitors, it's time to analyze their websites in order to see how they're currently ranking and what strategies might be working well for them. The best way to do this is by using a tool like SEMrush (or one of its alternatives) which will allow you access not only their ranking keywords but also their backlinks profile , traffic sources , etc. From here ,you can begin compiling a list of potential keywords and backlink opportunities that you could target yourself. It's important to remember that the goal of analyzing your competition isn't simply to copy what they're doing but rather to gain insights into what might work well for your own website. You should also keep in mind that just because a competitor is ranking highly for a particular keyword doesn't necessarily mean it's an easy one to target - sometimes popular keywords can be more difficult than you'd anticipate due to high competition levels. In order to make your analysis process easier and more efficient, here are some helpful tips: Start with broad keywords before drilling down into long-tail variations (you can always expand upon these later). Use Google's Autocomplete function to identify popular search phrases related to your topic. Look at the "People Also Ask" section on SERPs for additional insights into what people are searching for around your chosen subject matter. Analyze the top 10 results for each keyword you're considering targeting